Food with too much smell ‘stinks’!! Variation in the food industry.
The child who thought all smells ‘stink’ is very sensitive, but most food sensitive people are wise to be wary of food that has strong smells.
Food suppliers are giving mixed messages. They want to invite buyers to try more flavours but at some level they must know that these greater amounts are too much for some!
This is shown by one advertisement that described Ketchup as ‘old school’, mustard – something ‘you can do better than’. The advertisement suggested you ‘go to the next level by using “Stinkin” good green chili’ as a condiment! If the food industry wants their ‘hotter’ suggestions to be ‘stinkin’ then it does seem there is a trend to overflavouring our food!
It is to be hoped that those in the food industry who are aiming for mild good quality food flavour will also keep supplying food that normal and gourmet food sensitive people can enjoy!
In fact this is happening. There does seem to be new interest in plain foods with good quality flavouring. In an article entitled “What’s Posh Now?” discussing desirable foods for restaurants, a reviewer noted that a meal may be based on a plain food such as organic carrots, admittedly served with comte-infused curd, mild spices, and quinoa. But this does show that there is a move back to mild, good quality foods, and this is a good thing from the food sensitivity point of view. Of course food sensitive people would still want only a touch of additional flavours.